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THE CREATIVE DIRECTION & CONSULTING
Transforming Ideas into reality
Strategic planning is the key to the success of any project in the hospitality industry.
Before starting the implementation, it is important to conduct a deep market analysis, determine the optimal pricing model and prepare the specialization of the future enterprise. Only such an approach will allow you to find your niche and create a truly popular format.
The expert team of NEOTERIC Architecture&Design has all the necessary skills to:
Before starting the implementation, it is important to conduct a deep market analysis, determine the optimal pricing model and prepare the specialization of the future enterprise. Only such an approach will allow you to find your niche and create a truly popular format.
The expert team of NEOTERIC Architecture&Design has all the necessary skills to:
- project opportunities
- assess the advantages of the location
- analysis of the characteristics of the premises
- brand research
In today's world, every minute counts, and there is no time for experiments and costly mistakes.
We offer development of a strategy for your business development, taking into account current market trends and promising growth areas. Our specialists conduct a deep analysis of the real estate market, identify opportunities and risks, and formulate recommendations for choosing the optimal project management model and optimizing business processes.
Trust your project to professionals who will turn your idea into a successful business without wasting time and resources.
We offer development of a strategy for your business development, taking into account current market trends and promising growth areas. Our specialists conduct a deep analysis of the real estate market, identify opportunities and risks, and formulate recommendations for choosing the optimal project management model and optimizing business processes.
Trust your project to professionals who will turn your idea into a successful business without wasting time and resources.
Professional brand creation is one of our competency. We have created a separate division that deals exclusively with the development of visual brand identity. Our specialists have expert knowledge in the field of:
- creation of unique branding concepts
- development of memorable names
- formation of a holistic system of visual communication
- original brand name
- unique logo
- a complete corporate identity system
- menu design
- corporate printing
- employee uniforms
- outdoor advertising
- navigation elements
Clients & Partners
Since 1995, Elena Shlenkina has been the exclusive representative of Italian brands in Russia and the CIS countries.
Russian State Humanitarian University
Russian Biotechnical University
Smart Investments
Electrical installation products: sockets, switches, dimmers, home automation.
Construction company Vaam Development
CONCEPT
An individual approach to each project is our main principle of work. We carefully select a team of specialists whose competencies perfectly match the specifics of a particular project. Depending on the task, we involve recognized experts and hotel managers with proven experience, professional bar managers, technologists and practicing bartenders, leading restaurateurs and top managers of the industry.
Thanks to many years of experience and deep expertise, we сonduct a detailed market analysis to identify promising niches assess the potential of each space
We develop unique concepts for restaurants, hotels, country complexes and other commercial and residential real estate
Each project is the result of the coordinated work of professionals united by a common goal - creating a successful business.
Thanks to many years of experience and deep expertise, we сonduct a detailed market analysis to identify promising niches assess the potential of each space
We develop unique concepts for restaurants, hotels, country complexes and other commercial and residential real estate
Each project is the result of the coordinated work of professionals united by a common goal - creating a successful business.
CONSULTING
NEOTERIC Architecture & Design approaches any project by taking the initiative from the very beginning. We start with an introductory brief, in which we provide the technical task, study the market, potential target audience, client wishes and project specifics.
After approving all the points of the briefing, we involve experienced specialists from various fields - hotel and restaurant business, bar and kitchen technologists, managers, marketers and other specialists, which is the key to the success of your business. We offer you unique concept vision that determine the artistic direction of the project and its financial model in order to achieve its maximum efficiency and quick return on investment.
After approving all the points of the briefing, we involve experienced specialists from various fields - hotel and restaurant business, bar and kitchen technologists, managers, marketers and other specialists, which is the key to the success of your business. We offer you unique concept vision that determine the artistic direction of the project and its financial model in order to achieve its maximum efficiency and quick return on investment.
BRAND IDENTITY
We have created a specialized division that provides comprehensive development of the brand's visual identity. Our experts create a holistic image of the project, harmoniously integrating branding with interior design.
The team's responsibilities include:
Each stage of work is aimed at creating a holistic and memorable image of your brand, which will effectively work to achieve business goals
The team's responsibilities include:
- Development of unique naming
- Creation of corporate identity
- Design of visual communications
- Development of all accompanying materials
- Web design
Each stage of work is aimed at creating a holistic and memorable image of your brand, which will effectively work to achieve business goals